Bob Hope was using that song for decades - probably on his radio shows in the 1940s, all the way through his TV shows.
I remember reading a book about computing (can't place the author at this instant), with a commercial that this author wrote. In it, I think someone shot a gun at an Apple II (if I recall). They turned it on, and it still worked. The tagline 'Takes a shooting and keeps on computing.' This always stuck with me.
Who is Bob Hope? He's the guy who owned much of the San Fernando Valley (Southern California). He died at 103.
The Hollywood Burbank airport was named after him for a few years until they realized that people not familiar with the airport were confused -- where the hell is Bob Hope Airport? Or Where the hell is the City called Bob Hope? The name was changed back to one that gave information. (Curiously, the John Wayne Airport, in Orange County California still has that name -- who is John Wayne? Marion Morrison. THAT'S WHO).